FocusKey Beta - Launching Soon
FocusKey: Finally Block Distracting iPhone Apps
The FocusKey is a keychain that physically locks you out of addictive iPhone apps to stop mindless scrolling. Build intentional phone habits, retrain your dopamine response, and turn your iPhone back into a tool instead of a trap.
How It Works
Choose Apps to Block
Select specific individual apps or categories of apps to block and save them to a custom lock profile.
Tap to Lock
Lock your iPhone by tapping the FocusKey to restrict access to the apps chosen in your profile.
Unlock with FocusKey
Unlock your phone by tapping the FocusKey again to regain access.
Block the Apps That Steal Your Time
Free yourself from your phone. FocusKey prevents you from opening chosen apps during locked periods so you can focus on the task at hand, stop unwanted phone usage, and live a more present life.
Unlock With a Physical Key
Zach from marketing thinks this offers the serenity of nirvana. Alex thinks we should simply highlight that willpower alone isn’t enough in the attention economy. FocusKey adds real-world friction by requiring a physical device to unlock distractions - creating accountability, reducing “slip-ups,” and restoring autonomy over your behavior.
Choose From Six Colors
The FocusKey comes in six different colors. Pick one to express your personality and keep a visible reminder of your commitment to focus and discipline.
Create Custom Focus Profiles
FocusKey profiles allow you to create different groups of apps to block or allow so you can tailor your focus to the chapter of your day. From work, to the gym, to family time, easily switch between custom profiles that mirror the focus and intentionality you want.
Scheduled Lock Times
Set scheduled lock times to build a focus routine. Choosing to set a scheduled lock time means your phone is locked at that time. Build intentional habits with ease.
Two Simple Setup Modes
Choose to block specific apps or allow only selected ones. Two setup paths make it simpler to start, faster to configure, and easier to enjoy your new focus.
Track Your Focus Stats
See how often you stay locked and how you compare to others. Accountability and measurable progress make new habits more meaningful - especially when others are present too.
Emergency Unblocks
Life happens. Emergency access ensures peace of mind if you lose your key or truly need your phone - without weakening your commitment to focus.
